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Marketing to Generation X: Strategies for a New Era by Karen Ritchie
Marketing to Generation X: Strategies for a New Era by Karen Ritchie
Free Press, 1995
Hardcover, 177 pages
isbn: 0029265452

value: 22 credits
condition: good, Hardcover with dust jacket.

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owner: glacier

Marketing techniques for reaching the Generation X market.
Marketing to Generation X: Strategies for a New Era by Karen Ritchie
Marketing to Generation X: Strategies for a New Era
by Karen Ritchie
Review: This book was a major disapointment and waste of time. Instead of providing interesting insights and data on young adults (25-35), the author instead decides to talk about her own generation, the Baby Boomers. As a child of Baby Boomers, I'm quite aware of the impact their perceptions had on me; however, this book focuses too heavily on the my parent's generation and how they influenced my generation. In my opinion, the author has fallen into a problem many Boomers have - a tendency for self-absorption and selfishness. When she does get to talking about the subject we are all interested in, the talk becomes a familiar litany of divorce rate statistics, overexposure to television and my generation's supposed cynical outlook on life. Skip the book and use the money to buy a meal for your favorite "Generation X'er" so that you can ask them the questions you're looking for. The results will be more accurate than anything in this book.